FREE FARM MARKETING STRATEGY WORKBOOK
Stop Guessing What to Do With Your Farm Marketing
Create a clearer, more focused marketing plan for your farm business with this practical step-by-step workbook.
Designed specifically for farmers, landowners and farm diversification businesses, it will help you decide who you need to reach, what you need to say and where to focus your limited marketing time.
Does Your Farm Marketing Feel a Little Unplanned?
You know marketing is important, but finding the time to sit down and create a proper plan can be difficult when you are already running a farm and a business.
Perhaps you are:
posting on social media without knowing whether it is working
struggling to decide what to say
trying to use too many different marketing channels
unsure who your marketing should really be targeting
relying on bursts of activity rather than a consistent plan
This workbook will help you step back, look at the bigger picture and start making more purposeful marketing decisions.
Create Your Farm Marketing Strategy in Seven Practical Steps
Your ideal customer
Identify the people who are most likely to value and buy from your farm business.
Customer pain points
Understand the problems, needs and concerns your products or services help to solve.
Your key marketing messages
Develop clear messages that explain why customers should choose your business.
Your marketing channels
Decide where to focus your time instead of trying to be everywhere at once.
Your marketing schedule
Plan realistic daily, weekly and monthly marketing activities.
Your marketing goals
Set practical, measurable goals and decide how you will monitor success.
Your content ideas
Generate useful topics for social media, blogs, emails, videos and other marketing content.
Start building a practical farm marketing strategy you can actually use.
Is This Workbook for You?
The Farm Marketing Strategy Workbook is suitable for farmers, landowners and rural business owners who want to take a more structured approach to marketing.
It may be particularly useful if you run:
a farm shop or on-farm café
glamping or holiday accommodation
a meat-box or direct-sales business
a visitor attraction or farm experience
a wedding or events venue
another farm diversification business
an agricultural business selling products or services
You do not need any previous marketing knowledge. The workbook explains each stage in straightforward language and gives you space to apply it to your own business.
Finish With a Clearer Plan for Your Marketing
By working through the workbook, you will begin to create:
a clearer picture of your ideal customer
more focused marketing messages
a manageable selection of marketing channels
a realistic schedule you can maintain
measurable marketing goals
a useful bank of future content ideas
It will not give you a generic list of things every farm business “should” be doing. It will help you make decisions based on your own customers, business and ambitions.
Farm Marketing Advice From Someone Who Understands Farming
Flame Marketing helps agricultural and farm diversification businesses make clearer marketing decisions, attract the right customers and grow with confidence.
Founder Hayley Parker has spent more than 10 years helping rural businesses develop practical marketing strategies. Alongside her work with Flame Marketing, Hayley is proud to serve as Chair of the Devon Committee of the Country Land and Business Association.
We understand that marketing has to work around the realities of farming, changing seasons, limited time and the demands of running a rural business.
Get Your Free Farm Marketing Strategy Workbook
Enter your details below and we’ll email you the practical seven-step workbook to help you create a clearer, more focused marketing plan for your farm or diversification business.
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